CUSTOMIZED MEDIA TRAINING TELECLASSES:
For groups: Each course includes $30 workbook FREE; plus a half hour individual personalized communications/media/message point coaching any time during the year 2004.

Each class is a minimum of one hour. Course includes mock interviews, individual work, and class interaction.

Each course limited to first 8 registrants to ensure personal attention.

Put together 7 others for training, at $150 each, and your course is free.

These trainings are for:

• Executives
• Professionals
• Groups
• Can also be done in Person, on a one-on-one or small in person executive group.

Executives and Professionals one-on-one, or in small executive groups:
Sessions are typically 3-5 hours and can include basic theory, message point development and refinement, and actual interview practice (with or without camera and playback, as the situation requires.

For groups, the training can be done in a compact one-hour presentation including a powerpoint presentation and a 60+ page workbook; or can be fashioned into a half or full day seminar with hands-on practice for participants.

Course and Training Details:
WHAT YOU SAY IN PUBLIC CAN DESTROY YOU!
....OR BRING YOU MORE BUSINESS THAN YOU CAN HANDLE!

It's important to know how the news media works, how various media differ, what they're looking for, and how to create 'win-win' situations so you help them get the audiences THEY need, AND avoid getting nailed to the wall! (Its happened before, and it can happen to you.) In a special collaboration with Leadwise, Los Angeles-based COMMUNICATION COACH/MEDIA TRAINER LANCE WEBSTER is offering his executive media-training session in a special four-hour TELECLASS, for the BARGAIN price!

This course is designed for professionals and/or their coaches who will inevitably, sooner or later, be involved in local or even national media interviews about their work, their new products/services, their new course(s), their new book(s), the coaching profession, and more.

This course provides coaches with invaluable information and techniques to use, or to use to train clients! Course participants explore and discover:

• How to craft effective message points.
• Different techniques for radio, print and TV interviews.
• How to give a successful interview without the conflict the media loves.
• Ways to say what you want to say, rather than what THEY want you to say.
• How to use the critically important techniques of 'blocking' and 'bridging.'
• Six potentially dangerous interviewer dirty tricks, and how to handle them.
• Five very important things NOT to do in an interview.
• Three key opportunities which nearly always arise -- to your benefit, if you know to look for them and are prepared.
  ...and much more.

BONUS: The course fee includes the 65+ page workbook.

The teleclasses are limited to 8 people. Bring your message points, upcoming or intended interview situations, and challenging situations to the call, along with your experiences to share.

In this media dominant age, EVERY American should be media trained to put their BEST WORDS forward at all times -- planned or unexpected.
FOR MORE INFORMATION, OR TO BOOK A TRAINING OR A TELECLASS, CALL LANCE WEBSTER AT:
(213) 680-7805, or lancecoach@aol.com.
Visa, MasterCard or Check accepted.

QUOTES FROM PEOPLE WHO'VE TAKEN COACH LANCE'S TRAINING AND USED THE WORKBOOK:

"I was apprehensive about having my words twisted by an interviewer to distort my meaning. As a result of this class, I now have the tools to deal with this situation, and the confidence that I can use them effectively."
-- Colleen Schaefgen, SAIL to Your Future.

Lance Webster's Media Training teleclass/workshop helped me put myself in the shoes of print and broadcast media people and understand how to serve their needs while getting my message across. I learned how to stick up for myself in the face of confrontational interveiwers. I feel much more confident to deal with challenging situations with grace and toughness. I highly recommend this workshop to anyone who is a novice with the media and expects to be interviewed.
--- Hank Epstein, Business and Executive Coach

Absolutely great... first rate information. Lance's coaching and support are top-notch. I wouldn't hesitate to recommend his program to anyone who wants to learn fast!
-- Mike Jay, www.b-coach.com

Lance Webster offers a program that's better than a checklist, covering essential aspects of working with the media that I can use with my clients. More importantly, he provided valuable tips for upcoming radio interviews about my new book, "1 Phoenix Rising: Embracing and Transcending Failure." And... his voice is 'good looking.'
-- Russ Volckmann, PhD, LeadCoach, www.1phoenixrising.com